Brend Forum 2024. – International conference on the importance of brands

“Brands and market positioning are key parts of our business strategy. Strengthening brands is one of the important aspects of added value that we, as investors, bring to the companies we invest in,” said our CEO and Managing Partner of PCP, Igor Čičak, at the opening lecture at the international conference on the importance of brands, Brend Forum 2024.

We are proud on the opportunity to present Provectus Capital Partners (PCP) in front of more than 200 representatives of the business community from Croatia and the region, showing our progress through our four portfolio companies that employs over 1,750 people and achieves a combined yearly income of more than 150 million euros.

Through our investments, we have activated three main types of brand architecture – through portfolio companies in private healthcare segment, Arsano Medical Group, and in the dental sector, Adria Dental Group, we are developing House of brands architecture, in the veterinary sector we have created Branded House architecture through Vetti group, and in the segment of specialized retail we are developing our business through the unique Keindl Sport brand.